From the cellars in Reims to the New York speakeasies.

Discover the ‘Prohibition’ limited edition series.

To commemorate the 100th anniversary since the beginning of Prohibition, Piper-Heidsieck invites you to enjoy its Cuvée Brut with a 'Roaring Twenties’ ambiance: a limited-edition bottle, a gift box and a merchandising set of three wooden cases designed with a nod to the bootlegging era.

A HISTORIC BOTTLE

An off-white label displaying the logo of the time with the words ‘Prohibition Edition’ and the name ‘Piper Brut’ as the cuvée was known back then is printed in the font of the early 1900s with the neck label paying tribute to the centennial from ‘1920-2020’. To commemorate the occasion, Piper-Heidsieck also featured the signature gold foil Piper neck.

AN IMMERSIVE GIFT BOX

This unique bottle is sealed in a box that takes you back in time with archival images, historical photos and direct, playful allusions to bootlegging practices (e.g.: “When you needed a password to drink champagne”) as well as a QR code to scan which takes you behind the scenes of the Piper-Heidsieck history.

3 WOODEN CASES

Discover a set of three wooden cases that fit into each other like Russian Matryoshka dolls used to transport Piper-Heidsieck Cuvée Brut in the same way bootleggers did in the 1920s. NB: For display purposes only and not for sale.

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