Rethinking old habits to promote commitment
Giftboxes may be nice to look at, but their utility is short lived. Once the package is opened, it ends up joining another hundreds of millions of tonnes of discarded paper and plastic throughout the world. Dropping the box is an important first step in our House’s longer-term goal of package reduction, by as much as 50% by 2030.
*Source: From the BEE comparative study between the environmental impact of a 75cl bottle with a case and with the «Drop the Box» hangtag, based on public estimates and averages. The example used to calculate downstream transport is Australia.
"We have a role to play in helping consumers understand the benefits of privileging bottles without extra cardboard packaging. This, along with our partnership with Team for the planet, is very much in line with the Piper-Heidsieck spirit: true pleasure should be inside the bottle!" Benoit Collard CEO.
