Rethinking old habits to promote commitment
Giftboxes may be nice to look at, but their utility is short lived. Once the package is opened, it ends up joining another hundreds of millions of tonnes of discarded paper and plastic throughout the world. Dropping the box is an important first step in our House’s longer-term goal of package reduction, by as much as 50% by 2030.
*Source: From the BEE comparative study between the environmental impact of a 75cl bottle with a case and with the «Drop the Box» hangtag, based on public estimates and averages. The example used to calculate downstream transport is Australia.
